Karl Randay // Strategic Design Leadership, UX & Product Transformation

I’m a hands-on Design Leader with 20+ years helping organisations transform and grow through human-centred design, behavioural science, and digital innovation. I partner with businesses to translate vision into practical execution, while scaling design capabilities, embedding research, and aligning cross-functional teams behind measurable, end-to-end outcomes and results.

selected works

Improving customer experience through UX best practice & establishing a vision for a future beyond just breakdowns

Redesigning the future of healthcare to be more humanised, connected and accessible

Combining smart tech & next generation experience to improve moments of anxiety

Prioritising business challenges & creating new digital propositions with embedded CX research

Designing & building a future proof, customer centred vision for the in-room guest experience

Defining a best in class, end to end experience, using loyalty & tangible value to drive engagement

shhh, project under wraps

brand experience

Utilising industry-agnostic design practices, I've worked with a diverse array of clients to craft human-centred experiences, deeply considering the needs of their audiences while developing strategic growth.

EXPERTISE

I work with teams to unlock clarity, confidence, and impact, growing design maturity, innovating with purpose, and creating genuinely useful experiences...

01. Strategic Design Leadership

Embedding design at the heart of the business

Support and grow design in-house, with hands-on coaching, strategy and embedded leadership.

02. Scalable Innovation

Move fast, learn at pace, innovate at scale

Turn ideas into validated outcomes quickly, with the tools and processes that drive momentum.

03. Human-Centred Product Design

Build useful things around real people

Create experiences that connect with real people's needs, improving journeys, satisfaction, and results.

04. Team Culture & Community

Shaping teams, not just outputs

Build confident, capable teams with the structure and support to grow and lead independently.